Typography

During the lectorial session, we discuss about fonts, white space, and how many characters we should have in our body paragraphs. Also a brief explanation on why we should avoid rag, windows, orphans and forced justification. For my brochure I decided to keep it to a simple sans serif font: Helvetica and Arial as sans serif are easier to read compare to serif type. We also talked about white space and where it is good to have it in our design to create a good flow, and to avoid having trapped white space to make it feel more free and less cluttered. This help me to create a better composition where my image leads on to my text without the white space being trapped in between.
As for our independent home work, we had to create 3 sets of complete type layout with the help of grids to position our text. This exercise help me choose a way I would like to present my text on my design.