Developing Brochure

After class critique and one on one talk with my tutor, I was given some good feed backs on what I could change in my design to improve it. One of the things I had to do was incorporate more patterns to my design to show the feeling of the markets and what the market sold. My night market was a bit too confusing with the photo being chopped too much and I was given feedback to use more brighter colours to convey the lively atmosphere of the night market. I created a further more mockup of the night market spread and picked the best one to develop further. At the end I decided to follow the pattern that I used in the underground market and fruit and vegetable market spread, to put patterns around the triangle so it appears less harsh and also keeping the constant theme. I also tried to use different colours (trying different shades), finding ones that convey the liveliness of the market and then overlaying these colours on my original photo that is clipped in the triangle.

For Underground market spread, I did a few touch ups, removing some extra shapes (bottom right triangle) to simplify my design and to ensure it doesn't look too random and out of place. I also fix my text such as the title: removing the big W that could potentially make it more confusing and harder to read. I decided to just go with a simple title + type but changing the colour to brown (dominant colour) to match it with the area. 

As for my fruit and vegetable market spread, I also needed to incorporate some more patterns that relates to the area. I decided to follow the underground market and night market and add pattern to the triangle instead of have the patterns distributed on top of the main image. I figured my previous mockup was a bit cluttered and the image felt random so I decided to simplify it. 

For my other spreads, I continue to play around with the text: moving them closer to each other to create more white space, changing the text layout, cropping images until I felt the composition was right. I tried to keep every spread consistent through the use of colours and shapes. For my cover I tried to keep the shapes but using images: tent representing the triangle and the flower embroidery as the circle.