Rational

My topic was to explore the popular markets the Wellington capital has to offer. I wanted to give tourist and locals an idea of the different types of market that was in the Wellington region and the different experiences that they can get from them. The markets I picked were Cuba night market, Jervois Quay underground market and Johnsonville fruit and vegetable market.  I used imagery and pattern to represent the atmosphere of the three markets and what they primary sell. My primary shape was the triangle which represents markets as a general idea because of it’s triangular shape similar to the market flags. The basic circles were to represent spotlights and lanterns in the night market, elegance and cups and soaps that they sold in the underground market, and fruits in the fruit and vegetable market.  Text is placed closely to each other to create more white space so the composition was not too overwhelming and clustered since the main image had lots of detail. As a emotive response, I tried to focus on colour: using more vibrant colours to represent liveliness and more lighter colours for a calmer feel. Throughout this process I have learnt a lot about typography, grids and white space to help improve my design composition in the future.